Meeting Professor Kelly Parke

James Andrade

Kelly Parke is a professor at Schulich School of Business at York University. He is helping our team with our business plan. He met with us at one of our meetings to talk about our product and how to market it. We did an exercise where we had to draw out our market plan, including who we are going to sell our product to and why we want to sell our product. But, we weren’t allowed to write any words. We had fun drawing pictures of our product, our customers and distribution channels.

Professor Parke asked us to work on our “Value Proposition” and the “Business Model Canvas”. We are going to present our canvases at our next meeting.

In the end we all had a good time and shared some good ideas.

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